Increasing Profitability

6. Personnel

6.1 Create an effective team.

• Recruit talented people.
• Train them.
• Motivate them.
• Monitor and measure their performance and productivity.
• Think how you will allocate staff during peak sales periods.

6.2 Create a working environment that maximises profitability.

• Reduce distractions (eg interruptions, unnecessary paperwork).

6.3 Give employees the support they need.

• Provide effective equipment.
• Provide good support systems, especially information.
• Get senior staff to delegate simple tasks that more junior staff could do just as well.

6.4 Reward your employees.

• Give appropriate remuneration by linking pay to effectiveness.
• Provide career progression.
• Praise and thank staff when it is due.