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Innovation
1. Opportunities
Whether you are innovating incrementally or developing new products or services, there are always opportunities.
There are three main approaches to consider.
1.1 Improve existing processes (see 5).
For example, can you change the way you make your product and produce exactly the same thing for a lower price?
1.2 Improve your existing product.
- Could you repackage it?
- Could you re-size it?
- Can you discover new uses for it?
- Are some people using it in ways it was not designed for? You may be able to modify it.
- Can you introduce the product to new user groups who do not know about it?
- Can you achieve the same (or better) benefits for a lower manufactured cost, by understanding more precisely why and how your customers use your product?
1.3 Create an entirely new situation with quantum leap innovation.
With a wholly new product or service, you can make innovation itself a key selling point (see 6).
Obstacles to Innovation
Recognise that day-to-day tasks are always likely to seem more urgent than innovation.
Make innovation a priority, by setting aside time and money for it.
Combat insecurity and resistance to change through better communication.
- Gain recognition of the need for innovation by discussing the consequences of not taking action.
- Increase the amount of contact time between you and your employees.
- Physically raise the profile of innovation in the business. Set up noticeboards, upgrade your suggestions scheme and circulate an ideas sheet or bulletin.
Deal with cynicism about 'yet another management fad' by involving employees in the processes of innovation.
- People are less cynical about proposals incorporating ideas they have suggested.
- Show employees what is in it for them. If they can see the opportunity to make their own working environment better and more fun, they are more likely to contribute suggestions.
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