business advice, information: is4profit

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Article Index
Writing a Business Plan
Purpose of the Plan
Content of the Plan
Business and Products
Market and Competition
Marketing and Sales
Management and Personnel
Operations
Financial Performance
SWOT Analysis

Writing a Business Plan

3. Business and Products

3.1 Explain the history of the business.

  • When did it start trading and what progress has it made to date?
  • Who owned the business originally?
  • What is the current ownership structure?

3.2 Describe what your product or service is. Avoid technical jargon if possible.

  • In general, what makes it different?
  • What benefits does it offer? What are its disadvantages?
  • What are the planned developments?
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