Writing a Business Plan

3. Business and Products

3.1 Explain the history of the business.

• When did it start trading and what progress has it made to date?
• Who owned the business originally?
• What is the current ownership structure?

3.2 Describe what your product or service is. Avoid technical jargon if possible.

• In general, what makes it different?
• What benefits does it offer? What are its disadvantages?
• What are the planned developments?