Writing a Business Plan

6. Management and Personnel

6.1 Set out the structure and key skills of the management team and the staff. Identify any areas of deficiency, and your plans to cover this weakness.

• Explain your recruitment and training plan, including timescales and costs.

6.2 Analyse the workforce in terms of total numbers and by department. Compare the efficiency ratios with competitors, or with similar industries.

• Useful figures might be sales, average salaries, employee retention rates and measures of productivity.

6.3 Be realistic about the commitment and motivation of the workforce. Consider how you would survive the loss of a key worker.

• Note any unusual upward pressure on remuneration.
• Spell out any plans to improve or maintain motivation.