Age Discrimination Legislation

Case Study - Eden Brown

Eden Brown is a recruitment, training and human resources consultancy with offices around the country. In November 2000, Eden

Brown was the first company to receive the Government's Age Diversity in Recruitment Award of Excellence.

"Eden Brown is a remarkable company of people who believe passionately in diversity in employment. The company has moved the issue of age diversity forward to a degree that far outweighs the achievements of many, much larger, organisations.

We aim to attract, develop and retain the best and most diverse talent in a sector that is traditionally perceived as young; and to become known as an "employer of choice".

Our policies and procedures have been thoroughly overhauled. Regular monitoring has proved the effectiveness of new procedures in improving the age profile of the company and that of our contractors.

A human resources member is present for every interview, ensuring that our new policies are a) adhered to, and b) explained to potential employees.

We have implemented new advertising standards, which include no mention of, or indirect reference to, age. We provide Age Positive training to clients, and over the last four years our external campaign has been phenomenally successful in terms of media interest and has clearly affected attitudes among our clients."

Ian Wolter, Managing Director