business advice, information: is4profit

free small business advice & information

Article Index
Age Discrimination Legislation
Age Legislation October 2006
Good Practice Guidance
Measures of Success
Are you already positive about age?
Recruitment - send the right message
Selection - increase your percentage
Promotion - encourage progression
Training and development - develop your advantage
Redundancy - reduce damage
Retirement - prevent wastage
Frequently Asked Questions
Case Study - Eden Brown
Case Study - Natural Gas Services Ltd
Case Study - HBOS plc
Case Study - Kappa Packaging
Case Study - Better Prospects
Case Study - The Union Learning Fund
Case Study - J Sainsbury
Case Study - Nordam Group, Blackwood
Case Study - Domestic and General
Case Study - Ealing Family Group
Case Study - B and Q
Case Study - Shaw Homes
Useful contacts

Age Discrimination Legislation

Frequently Asked Questions

1 I understand the moral arguments for not discriminating against people because of their age, but isn't Age Positive just meaningless "political correctness" that will cost my business money?

No. Research has shown that there are real business benefits in employing a mixed-age workforce, and employers who fail to realise this will miss out. With legislation to tackle age discrimination in employment due by 2006, there has never been a better time to be positive about age.

2 So what are the business benefits?

Businesses who are positive about age report:

  • improved rates for keeping staff;
  • higher staff morale;
  • - fewer short-term staff absences;
  • higher productivity;
  • a better public image;
  • access to a wider customer base; and
  • a wider range of skills and experience.

3 Isn't Age Positive just another opportunity for big organisations with their own human resources departments to improve their public image?

No. There are a large number of smaller employers who support Age Positive and they don't do it for the good of their image - most have much more immediate concerns such as reducing costs and increasing efficiency. Many are organisations that were already enjoying the benefits of a mixed-age workforce long before they became involved with Age Positive. You can visit www.agepositive.gov.uk to read about who they are and what they are doing.

4 Are older workers better than younger workers?

Stereotyping people for any reason is neither efficient nor accurate when assessing performance, ability or potential. The only thing that all of us have in common is that we are all different, and different people bring different qualities to everything they do.



Monthly Prize Draw!

Win £375 worth of advertising for your business.

Enter our competition by either:


*Terms & Conditions apply | Previous winners

Small Business Newsletter

Sign up to the weekly Small Business Newsletter, just enter your email address in the box below.

Small Business Poll

Employing Staff. In the next 12 months are you looking to: