No. Research has shown that there are real business benefits in employing a mixed-age workforce, and employers who fail to realise this will miss out. With legislation to tackle age discrimination in employment due by 2006, there has never been a better time to be positive about age.
Businesses who are positive about age report:
No. There are a large number of smaller employers who support Age Positive and they don't do it for the good of their image - most have much more immediate concerns such as reducing costs and increasing efficiency. Many are organisations that were already enjoying the benefits of a mixed-age workforce long before they became involved with Age Positive. You can visit www.agepositive.gov.uk to read about who they are and what they are doing.
Stereotyping people for any reason is neither efficient nor accurate when assessing performance, ability or potential. The only thing that all of us have in common is that we are all different, and different people bring different qualities to everything they do.
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