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Article Index
Age Discrimination Legislation
Age Legislation October 2006
Good Practice Guidance
Measures of Success
Are you already positive about age?
Recruitment - send the right message
Selection - increase your percentage
Promotion - encourage progression
Training and development - develop your advantage
Redundancy - reduce damage
Retirement - prevent wastage
Frequently Asked Questions
Case Study - Eden Brown
Case Study - Natural Gas Services Ltd
Case Study - HBOS plc
Case Study - Kappa Packaging
Case Study - Better Prospects
Case Study - The Union Learning Fund
Case Study - J Sainsbury
Case Study - Nordam Group, Blackwood
Case Study - Domestic and General
Case Study - Ealing Family Group
Case Study - B and Q
Case Study - Shaw Homes
Useful contacts

Age Discrimination Legislation

Promotion - encourage progression

"Around eight out of ten young people believe that age discrimination is widespread."

Source - "Ageism: attitudes and experiences of young people." Department for Work and Pensions, 2001

A promotion strategy that uses age as a factor will not be efficient. The best promotion systems are based on ability, judged in terms of:

  • measurable performance;
  • demonstrated potential; and
  • the ability to achieve the aims of the post.

Many of the principles of effective promotion are the same as those of effective recruitment and selection.

Do you:

  • make sure that promotion opportunities are made available to all staff;
  • focus on the skills, abilities and potential of candidates when sifting through applications;
  • make sure that interviewers are aware of the need to ask only job-related questions;
  • use, where possible, an interview panel made up of people of different ages;
  • make sure interviewers avoid basing decisions on prejudices and stereotypes; and
  • promote people because of their ability, rather than their age?


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