Age Discrimination Legislation

Case Study - J Sainsbury

J Sainsbury is a leading food retailer, with other interests in financial services and property.

Sainsbury's redundancy policy clearly states that age must never be used as a factor in redundancy decisions. The company targets recruitment campaigns at people over 65, and age has been removed from application forms. Personal details like age are only used for monitoring purposes.

"We are totally committed to the Age Positive campaign. It makes sound business sense to maximise on the changing demographics of Britain by investing in the older worker as well as the young. We are dedicated to providing a working environment in which everyone feels valued, respected and able to contribute to the success of the business, and to employing a workforce that recognises the diversity of our customers and potential customers."

Glyn House, Equality and Diversity Manager