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Page 4 of 9
Leadership
3. Communicating the Vision
3.1 As a leader, you are responsible for communicating the company vision.
- The vision should inspire enthusiasm, belief, commitment and excitment in employees.
- The vision should promote the unique strengths, culture, beliefs and direction of the organisation.
3.2 Company Vision Statements and Mission Statements articulate the vision clearly.
- A Mission Statement defines the organisation's purpose, but in terms of the organisation's values - guiding beliefs about how things should be done.
3.3 A leader should embody these values and reflect them in their own behaviour at all times.
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