Remuneration

2. More or Less?

Whatever your research tells you about the market rate, you will probably want to adjust your offer to reflect the job and circumstances.

2.1 Are you looking for a higher-than-average calibre of employee?

• Do you need trained people or young, trainable beginners?

2.2 What are the particular problems you face in recruiting the right people?

• Are there geographical factors (eg travel to central London, or a remote location)?
• Are the skills you need wanted urgently or in especially short supply?

2.3 Must you offer relocation allowances to attract good people from outside the area?