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Selling a Business
4. Sales Memorandum
The Sales Memorandum is the initial marketing document sent to interested parties. It is written jointly by the management and your corporate adviser. It should:
4.1 Make the business sound attractive.
4.2 Be a source of hard information for buyers.
4.3 Show that the business can be improved.
- This is particularly important when the buyer plans to be a hands-on manager.
Labels: Buying/Selling a Business
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