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Business Self-Assessment Checklist
Your markets
- Which markets, or market segments, are most profitable?
- What plans do you need to attack new markets?
- Are existing markets saturated?
- Who makes up your markets
Your products and services
- Do they meet customer requirements?
- Which are the most profitable?
- What about price, service and quality issues?
Your marketing effort
- Are your existing marketing methods right?
- How much do they cost?
- How do you target potential new customers?
Your competition
- Who are they?
- What are their strengths and weaknesses?
- How do customers compare you and your competitors?
- What are your strengths and weaknesses?
Your suppliers
- What are relationships like?
- Do you work with them to improve their quality of supply to your business - and thus to your customers?
Finance and cashflow
- How does your cashflow forecasting system work?
- Is it accurate?
- What about your profit forecasts - do you keep them up to date and monitor performance?
- Do you maintain tight budgetary control on financial matters?
Premises and equipment
- Will your premises cope with your plans?
- Are they used to best effect?
- Is your equipment up to date?
- How will you find any improvements?
People
- Do you have the right people to achieve your objectives?
- Do they know what is expected from them in achieving those objectives?
- Do you operate a training and development plan?
The management team
- Who are they?
- What are their strengths and weaknesses?
- Do they need training?
You
- Do you know your own strengths and weaknesses? (See SWOT Analysis)
- Do you need training?
Copyright: The Business Self-Assessment Check List has been reproduced in accordance with Crown Copyright © 2011
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