Relational database rather than contact management system per se
Who is it designed for?
Businesses planning to put entire inventory on contact management database to allow for accurate real-time ordering and pricing
Businesses with fairly complex data management requirements, eg with a complex product with many variables
Any company that wishes to drive its business with a relational database
Pros and cons
Easy to use once set up
Some programming needed to get things up and running
Supports web-based interaction - remote access of business information
Inexpensive, given its additional functionality
Changes to individual data items instantly reflected across whole database
Can grow with your business
Offers benefits besides contact management functionality - relational databases are the best way to leverage maximum value from your business data
Features
Programmable, ie you can write searches, reports, and scripts that the program can remember and perform again Supports XML - easy to import and export data from many other popular programs
Allows export of customer data, eg to a mailing house
Allows addition of prospects from external sources