Contact Management Software

Maximizer

What is Maximizer?

• A popular and inexpensive CMS solution
• Works well with PCs, Microsoft Windows, and popular e-mail clients such as Outlook etc

Who is it designed for?

• Businesses with medium intensity data management requirements, eg:
  • those with customer databases with up to 15,000 records
  • those that wish to incorporate CRM (Customer Relationship Management) into their solution
• If you depend on face-toface sales people, you would benefit from paying the extra for Maximizer Enterprise

Pros and cons

• Inexpensive and easy to use
• Good all-round solution with plenty of users in many different businesses
• Works well with computer telephony integration - can 'pop' incoming caller details onto the screen.

Features

There are two versions:

• Maximizer - good basic Contact Management Package for peer-to-peer interaction, and general office use.
• Maximizer Enterprise also offers:
  • Support for on-the-road staff through the synchronisation feature that allows users to update the main company database with information from mobile phones, handheld devices, and laptops, and download information from it
  • Customer service module allowing sales representatives instant access to multilayered customer information

Cost

• Maximizer - c. £200 per user
• Maximizer Enterprise - c. £300 per user