|CRM - Customer Relationship Management|
|CRM: What are the benefits?|
|CRM: Deciding to use CRM|
|CRM: Applying CRM principles|
|CRM: Implementing the right CRM solutions|
|CRM: Further information and useful links|
Excellent customer service is about being aware of customer needs and reacting to them effectively. CRM helps you to understand, anticipate and respond to your customers' needs in a consistent way, right across your organization.
Practicing Customer Resource Management requires an efficient and integrated internal business system. Many businesses benefit from the organizational discipline CRM imposes, as well as from the technology itself.
CRM will help your business if you view it as a set of tools that let you do more more for, and get more from, your customer.
CRM benefits can be measured and quantified. Using CRM applications can lead to increases in revenue from: