Designing Your Website

6. How to Present It

6.1 Your site must reflect its objectives.

• A site that is selling must look and feel dynamic, to encourage visitors to act.
• If you aim to capture names and details of potential customers, offer an incentive to register. For example, a regular newsletter or a members' discount. Check you have permission from the copyright holder to use graphics and photos.

6.2 If you need visual material, use images from your brochure, scan photos (saving them as jpegs) or take shots with a digital camera.

• Generally, keep pictures small.
• When illustrating products, make sure pictures are large enough to see the detail. Let people click them to see a larger image if necessary.
• There are many sources of free photos online. Try www.morguefile.com or www.sxc.hu, and always check usage restrictions carefully.

6.3 Make sure your website is integrated with your traditional marketing activities.

• Include references to your website in your brochures and traditional advertising, and refer to your brochure on your site.

6.4 Ensure your website complies with disability discrimination legislation and be prepared to make reasonable adjustments to enable, or make it easier for, disabled people to use the site. For information related to the Disability Discrimination Act, visit the Equality and Human Rights Commission website:.