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Designing Your Website
3. Information to Include
3.1 Start with the essentials.
- What is your product?
- Who do you sell to?
- Why should visitors buy from you?
- What are your prices?
3.2 Provide up-to-date information.
- If real-time data is important in your business, link your site to a database for automatic updates.
3.3 Try to provide something unexpected.
- Offering a useful service which is unavailable elsewhere will always encourage repeat visits.
3.4 Offer improved after-sales support, with tips, FAQs and local contact details.
3.5 Give customers a number of ways to contact you.
- Include telephone and fax numbers and your email address.
- Publish your full postal address. This reassures customers you have a 'real world' presence.
Labels: Email & Website
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