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Designing Your Website
4. Make It Simple
4.1 For clarity, keep pages uncluttered.
- People skim read online. So use lots of subtitles and bulleted lists.
- As a general rule, do not have more than about 250 words of text on a page.
4.2 Do not display visitor number counters on your pages.
- A low figure looks embarrassing, while a high figure will not be believed.
- Analytics software can show you how visitors use your site. Google Analytics is a good option.
4.3 Only use techniques that are appropriate.
- Complex animation, video and sound can be useful, but only if they add something to the experience. You could offer a video demonstration of your product in action.
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