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Designing Your Website
1. What Are Your Objectives?
First, work out what objectives you aim to achieve with your site. Ideally, they should be SMART - specific, measurable, agreed, realistic and time-limited. Try to track all your objectives.
1.1 Who are you trying to reach? For example, a roofing supplies company may target builders and architects rather than the general public.
1.2 When these people visit your site, what action do you want them to take? For example, register for a newsletter, email for more information or place an order.
1.3 If you are intending to increase sales, what targets are you setting?
1.4 If you are intending to save money by cutting the cost of customer support, what targets are you setting?
1.5 What are the constraints?
- You may not be able to publish certain commercially-sensitive information.
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