Designing Your Website

3. Information to Include

3.1 Start with the essentials.

• What is your product?
• Who do you sell to?
• Why should visitors buy from you?
• What are your prices? Only omit price information if there is a good business reason to do so.

3.2 Provide the most up-to-date information you can.

• If real-time data is important in your business, link your site to a database for automatic updates.

3.3 Try to provide something unexpected.

• Can you supply a useful service over the web that was previously impossible?

3.4 Offer improved after-sales support, with tips, FAQs and local contact details.

3.5 Give customers a choice of contact mechanisms to get in touch with you.

• Include telephone and fax numbers and your email address.