Designing Your Website

4. Make It Simple

4.1 Keep pages uncluttered, for clarity and short downloading times.

• As a general rule, do not have more than about 250 words of text on a page.
• Always offer a text-only alternative, without pictures or graphics, for visitors looking for fast, factual information.

4.2 Do not display visitor number counters on your pages.

• A low figure looks embarrassing, while a high figure will not be believed.

4.3 Only use techniques that are appropriate.

• Complex animation, live video feeds, sound and large-scale interactive exercises are often just gimmicks. Only use them if they add something specific and relevant. Visitors may not have the hardware and software needed to enjoy them.