Designing Your Website

6. How to Present It

6.1 Your site must reflect its objectives.

• A site that is selling must look and feel dynamic, to encourage visitors to act.
• If you aim to capture names and details of potential customers, offer an incentive to register. For example, a member's discount.

6.2 If you need visual material, use images from your brochure, scan in photos (saving them as jpegs) or take shots with a digital camera.

Check you have permission from the copyright holder to use graphics and photos.

• Generally, keep pictures small. If you must offer a big photo, use a thumbnail version and let people click it to see it enlarged.
• Once a picture has been downloaded from your site, it will be temporarily stored in the user's PC and can be re-used instantly on other pages, with no delay.

6.3 Make sure your website is integrated with your traditional marketing activities.

• Include references to your website in your brochures and traditional advertising, and refer to your brochure on your site.

6.4 Ensure your website complies with the Disability Discrimination Act (DDA) and be prepared to make reasonable adjustments to enable, or make it easier for disabled people to use the site. For DDA-related information, visit the Disability Rights Commission's website.