Email Marketing

Introduction to Email Marketing

Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply and tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

Plan your email marketing with care to make it relevant and interesting to recipients. Otherwise you simply risk irritating them and creating a poor impression of your business.

This guide shows how to get people to agree to receive email from your business, and covers making sure you reach the right people, monitoring the effectiveness of email marketing, email newsletters and the legal issues you need to be aware of.