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Page 2 of 10
IT Self Assessment
Marketing
1. Mark with a cross your current score in the performance rating column
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N/A
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not applicable to our business |
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1
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our poor performance is hurting our competitiveness |
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2
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we need to improve our lacklustre performance |
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3
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we are performing as well as most competitors |
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4
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we perform this better than all our competitors |
2. Mark with a tick where you would like to be
3. Identify which have the largest gap between where you are and where you want to be and mark with a star the issue for action column.
We suggest you pick no more than one or two issues for action per business activity.
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Performance rating
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Issue for action
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Your business solution might include
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1 |
2 |
3 |
4 |
| Are you able to reach the widest possible number of potential customers and suppliers beyond your traditional area? |
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Internet, Web site, CD-ROM, EDI, e-mail |
| Can you easily identify and target those potential markets worldwide? |
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Internet, Web site, database |
| Can your business provide comprehensive product and service information to customers when and where they need it? |
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EDI, Internet, Web site, CD-ROM, e-mail |
| Does your business find it easy - on demand - to generate and use standard literature such as price lists? |
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Database, document management systems, desktop publishing |
| Do you make sure that everyone in your organisation has timely access to important, fresh information (e.g. regulatory changes, company news, etc.)? |
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Internet, e-mail, video conferencing, mobile communications, Intranet |
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N/A =not applicable 1=poor 2 =need to improve 3 =OK 4 =excellent
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Business Advice