Making the Most of the Internet

5. For Your Website

There are lots of online resources that can help improve your own website.

5.1 Find pictures in online image libraries.

• You can find free photography on stock.xchng and Flickr. Not all images on these sites are available for free use, so always check the terms for each photo carefully.
• iStockphoto (www.istockphoto.com) and Shutterstock (www.shutterstock.com) make millions of images available at a low cost. They have powerful search functions to help you locate the shot you need.

5.2 Republish content from other sites.

• Some websites will allow you to republish their articles.
• At minimum, they will normally request a link back to their site from yours.
• This can be a good way to provide additional value to your visitors.
• Always ask permission to use articles. If you spot content you would like to use, approach the site owners.

5.3 Get search engine optimisation data.

• Sites like Keyword Discovery and WordTracker can show you what people type into search engines.
• You can then optimise your own website for the most common terms.