VoIP is not just about cheaper phone calls. If you merge your phone and data network, it can dramatically change the way you work, improving customer service along the way.
For example, you can use call centre technology to improve the way you deal with customers. Each incoming call can trigger your database to show a customer's address details and transaction history on screen. Or you can put a 'Click to call' button on your website, to offer customers callbacks at the click of a mouse. For more details, see the section on voice-data integration below.
So if you're planning to upgrade your telephone system or if you're implementing broadband on your IT network, it would be wise to make sure any new systems you install can cope with VoIP.
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