Your Website Strategy

2. Exploiting Your Website

A website can make it possible to deliver existing services more efficiently, as well as new ones.

2.1 Publish an online catalogue of goods and services.

• Visitors can learn about your products and make a selection at their own pace.
• Catalogues can be updated instantly, with no need to print and distribute them. This makes it easier to run promotions or change product lines.

2.2 Create a shopping site, so visitors can buy from you 24 hours a day (see 4.1).

• An off-the-shelf e-commerce package will let you build a basic shopping site easily.
• Running an online shop can have a significant impact on your stock systems, IT and logistics.

2.3 Provide product updates and service information for your existing customers.

• Frequently-changing information can be easily updated at regular intervals, or even in real time.

2.4 Encourage your customers to get involved with your website.

• Use a blog to show the personalities behind your business and invite customer comments.
• Provide space for customers to submit reviews of your products or services.