Your Website Strategy

2. Exploiting Your Website

A website can make it possible to deliver existing services more efficiently, as well as new ones.

2.1 You can publish an online catalogue of goods and services.

• Visitors can learn about your products and make a selection at their own pace.
• Catalogues can be updated instantly, with no need to re-print and redistribute them.

2.2 You can create a shopping site, so visitors can buy from you 24 hours a day (see 4.1).

Without careful planning, this will put strain on your stock systems, IT and logistics.

• Contact your local business support organisation for advice.

2.3 You can provide product update and service information for your existing customers.

• Fast-changing information can be updated at regular intervals, or even in real time.

2.4 You can keep in touch with travelling employees or teleworkers.

• They can file information via the website, so that everyone works from centralised records that are always up to date.