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Advertising & PR
How can I build and manage my brand?
How can I encourage creativity in my business?
Where can I get advice and help designing my logo and company image?
How can I measure the effectiveness of an advertising campaign?
How do I develop marketing communications?
How much should I be spending on advertising per year?
I'm thinking of going online. Is there a special type of designer who can help me?
What's the best way to communicate with my customers?

Advertising & PR

'Word of mouth' from satisfied customers is often the best form of advertising - and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the advertising media you choose needs to be consistent with how you think your customers will find out about your business. Typical advertising media include:

  • Yellow Pages
  • Merchandising (such as point of sale, leaflets, packaging, shelf displays and window displays)
  • Local newspapers/radio/TV
  • National press and TV
  • Posters and leaflets
  • Trade journals
  • Websites
  • Exhibitions and trade shows

The Advertising Standards Authority is a good reference point for UK standards and codes of advertising practice.

This article based on Crown Copyright © 2002



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