is4profit small business advice & information

Main Menu

Hot Links

Tag Cloud

  1. Accounting
  2. Buying/Selling a Business
  3. Cashflow Management
  4. Disciplinary Action
  5. Email & Website
  6. Employment Regulations
  7. Exporting/Importing
  8. Finance & Grants
  9. Getting Paid
  10. Health & Safety
  11. Increase Profit
  12. Increase Sales
  13. Insurance
  14. IT Management
  15. Marketing
  16. Maternity Pay
  17. Mobile Phones
  18. Motoring
  19. National Minimum Wage
  20. Pay
  21. Premises
  22. Purchasing
  23. Recruitment
  24. Reduce Costs
  25. Small Business Grants
  26. Software
  27. Staff Training
  28. Tax
  29. Working Time Regulations
Article Index
Advertising & PR
How can I build and manage my brand?
How can I encourage creativity in my business?
Where can I get advice and help designing my logo and company image?
How can I measure the effectiveness of an advertising campaign?
How do I develop marketing communications?
How much should I be spending on advertising per year?
I'm thinking of going online. Is there a special type of designer who can help me?
What's the best way to communicate with my customers?
Page 7 of 9

Advertising & PR

How much should I be spending on advertising per year?

How much you spend on advertising should be addressed as part of your marketing planning. There are no hard and fast guidelines - individual circumstances dictate the answer. Much depends on factors such as:

  • what your message is
  • who the target audience is
  • how much you are using other communications media

You may decide to allocate a budget that is a percentage of the previous year's sales or profit, or simply increase last year's advertising spend. Whatever budget you decide upon, the effect of your advertising should be monitored to ensure that it is working.

This article based on Crown Copyright © 2002



Labels: Increase Sales, Increase Profit
Bookmark and Share

Monthly Prize Draw!

Win £375 worth of advertising for your business.

Enter our competition by either:


*Terms & Conditions apply | Previous winners

Small Business Newsletter

Sign up to the weekly Small Business Newsletter, just enter your email address in the box below.

Small Business Poll

In the next 12 months do you expect Cash Flow to