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Article Index
Advertising Strategy
Your Objectives
In the Mix
The Budget
Media Selection
What and when
Measuring Effectiveness

Advertising Strategy

Almost every business needs to promote itself in some way, reaching out to customers and potential customers.

For businesses with large numbers of target customers in well-defined market segments, advertising can be a cost-effective way of communicating with them.

This briefing covers:

  • Setting your promotional objectives and deciding whether to advertise.
  • Determining your promotional budget.
  • Deciding where and when to advertise.
  • Measuring the effectiveness of your advertising campaign.
BHP Infosolutions

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