Advertising Strategy

Almost every business needs to promote itself in some way, reaching out to customers and potential customers.

For businesses with large numbers of target customers in well-defined market segments, advertising can be a cost-effective way of communicating with them.

This briefing covers:

• Setting your promotional objectives and deciding whether to advertise.
• Determining your promotional budget.
• Deciding where and when to advertise.
• Measuring the effectiveness of your advertising campaign.