Direct Mail

6. Where to Get Help

6.1 The Direct Marketing Association publishes best practice guidelines and an industry code of practice (020 7291 3300).

6.2 The direct mail industry has set up registration services to let members of the public opt out of receiving direct mail.

• Contact the Mailing Preference Service on 020 7291 3310.
• Contact the Fax Preference Service on 020 7291 3330.
• Visit www.dmaconsumers.org/emps.html for details of the Email Preference Service.

6.3 Royal Mail produces a series of practical guides on mailings, designed for small and medium-sized firms (08457 950950).

6.4 Contact the Information Commissioner's Office for more information on the Data Protection Act (01625 545745 or www.ico.gov.uk).

(See Your firm and the Data Protection Act).