Effective PR

A good image is a valuable asset. Effective public relations (PR) creates good publicity, building your reputation with customers and others whose opinion matters to you.

While advertising can be purchased immediately, generating positive publicity can take time. On the other hand, good PR has greater credibility and can have more impact than advertising.

This briefing covers:

• Planning your PR activities.
• Making news and handling the media.
• Writing a press release.
• Choosing and using a PR agency.