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Page 8 of 9
Effective PR
7. Photographs
7.1 An interesting and relevant picture will always increase your chances of coverage.
- The picture will attract the journalist's attention, even if it is not used.
- If the picture is published, it will help to draw readers' attention as well.
7.2 Provide pictures that are easy to publish.
- Check what format the image should be sent in. Digital photographs can be attached easily to an emailed press release.
7.3 If possible, have the picture taken by a press photographer.
- A press photographer will have an eye for the shots the media want.
- Ask your local newspaper to recommend a good freelance photographer.
- If the publication knows the photographer, journalists are more likely to look at your press release.
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