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Page 9 of 9
Effective PR
8. PR Agencies
8.1 Consider using an agency if your annual PR budget is greater than £15,000.
- For smaller projects, you can employ freelance PR agents.Day rates can range from £300 to £1,000.
8.2 Choose an agency with relevant experience and contacts.
8.3 Provide a clear briefing on what you are trying to achieve.
- Explain what makes your company and your products different.
8.4 Plan how the PR agency will work with your other promotional activities and agencies.
- Be wary of agencies that see PR as the solution to every marketing services need.
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