Exhibitions

3. Booking Space

3.1 Make sure you book a space suitable for your proposed display (see 4).

• Ask for a map of the hall.
• Ask the organisers which parts of the exhibition have attracted the most attention in the past.
• Stands with more frontage are likely to attract more attention.
• Try to get near a main aisle and think about footfall. You can see how the crowd moves by attending an exhibition at that venue.
• Sometimes a cafe or feature is a good place to have a stand.

3.2 Book early to ensure that your name is included in all the organisers' promotional materials (see 5).

• The organisers usually require a deposit when you book and full payment before the exhibition starts.

3.3 Arrange electricity, lighting and any other supplies you require.

For example, Internet access.

• Many organisers require you to use their own contractors to install these.
• Plan your electrical requirements carefully - an average socket can cost in excess of £100.