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Page 6 of 10
Exhibitions
5. Exhibition Promotion
5.1 Let target customers know about your stand.
- Ask the organisers for free complimentary tickets to send to selected customers.
- A press release is a must.Briefly describe your stand and your product. Include pictures and samples if appropriate. Give details of how they can contact you for further information.
- Consider using advertisements or direct mail to announce your presence at the exhibition.
5.2 Make the most of the organisers' PR and promotional materials.
- Ensure that your name appears in the catalogue - this is normally free.You should be offered a free listing, and you may want to advertise as well.
- Ask the organisers what their PR plans are and whether they will have a press office you can use for your own PR.Tell them if something about you is particularly newsworthy.
- Offer to take part in special events to gain extra exposure, eg give a speech.
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