Exhibitions

4. Stand Design

4.1 Exhibition organisers usually offer a 'shell scheme'.

This normally includes the back and side walls of your stand a fascia, carpet, nameboard and a 500w electrical socket. Extras which may be included are:

• Electrical supplies and lighting.
• Furniture.
• Display racks.
• Shelving.

4.2 You can use your own designer or a design agency.

A designer is more likely to produce a distinctive stand.

• A designer is essential for a space-only site.
• Use a reputable company that knows what the organisers' rules are.In particular, you will be responsible for health and safety and any fire risk your stand may represent.
• Brief the designer on what you hope to achieve.If you plan to exhibit regularly, a modular stand that can be taken apart and re-used may be best.
• Confirm the time and costs schedule in writing.

4.3 Make sure your stand design is effective.

You will have only a few seconds to attract the attention of people passing the stand.

• Make sure your stand is well lit.
• Use multimedia such as laptops or plasma tv.Use one central theme instead of trying to crowd everything onto the stand.
• Keep it simple.
• Allow space for visitors.Keep the front clear and provide a focal point at the back to encourage them into the stand.
• Avoid building a 'corporate fortress' to mark your territory.