Exhibitions

1. Your Aims

Decide what your priorities are and quantify your aims. You may have several distinct objectives.

1.1 Collect leads to follow up, or compile a mailing list.

1.2 Make direct sales at the exhibition.

1.3 Launch and promote a new product.

• Trade shows provide an ideal opportunity to contact the specialist journals in your field and generate press coverage for your new product or service.

1.4 Meet and entertain customers.

• In a day or two at an exhibition, you may get more chance to talk to people who use your products than you will have in the rest of the year.

1.5 Find agents, distributors or other businesses to work with.