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Friday, 29 August 2008
Exhibitions -
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Exhibitions
Your Aims
Choosing the Exhibition
Booking Space
Stand Design
Exhibition Promotion
Running the Stand
Selling Technique
Cost
Getting Help

Exhibitions

3. Booking Space

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3.1 Make sure you book a space suitable for your proposed display (see 4).

  • Stands with more frontage are likely to attract more attention.

3.2 Different locations within the exhibition hall may have different costs.

  • Ask for a map of the hall.
  • Ask the organisers which parts of the exhibition have attracted the most attention in the past.
  • You can see how the crowd moves by attending an exhibition at that venue.

3.3 Book early to ensure that your name is included in all the organisers' promotional materials (see 5).

  • The organisers usually require a deposit when you book and full payment before the exhibition starts.

3.4 Arrange electricity, lighting and any other supplies you require.

  • Many organisers require you to use their own contractors to install these.
  • Plan your electrical requirements carefully.
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