Exhibitions

4. Stand Design

4.1 Exhibition organisers usually offer a 'shell scheme'.

At a minimum, this includes the back and side walls of your stand. Extras which may be included are:

• Floor covering.
• Board with your company name.
• Electrical supplies and lighting.
• Furniture.
• Display racks.
• Shelving.
• Telephone.

4.2 You can use your own designer.

A designer is more likely to produce a distinctive stand.

• A designer is essential for a space-only site.
• Check what the organisers' rules are.In particular, you will be responsible for health and safety and any fire risk your stand may represent.
• Brief the designer on what you hope to achieve.If you plan to exhibit regularly, ask for a stand that can be taken apart and re-used.
• Confirm the time and costs schedule in writing.

4.3 Make sure your stand design is effective.

You will have only a few seconds to attract the attention of people passing the stand.

• Keep it simple.Have one central theme rather than trying to crowd everything onto the stand.
• Allow space for visitors.Keep the front clear and provide a focal point at the back to encourage them into the stand.
• Avoid building a 'corporate fortress' to mark your territory.Raised floors, walls and other constructions often distance you from the visitors.