Exhibitions

5. Exhibition Promotion

5.1 Let target customers know about your stand.

• Ask the organisers for free complimentary tickets to send to selected customers.
• Consider a press release.Briefly describe your stand and your product. Include pictures and samples if appropriate. Give details of how they can contact you for further information.
• Consider using advertisements or direct mail to announce your presence at the exhibition.

5.2 Make the most of the organisers' PR and promotional materials.

• Ensure that your name appears in the catalogue.You should be offered a free listing, and you may want to advertise as well.
• Ask the organisers what their PR plans are and whether they will have a press office you can use for your own PR.Tell them if something about you is particularly newsworthy.
• Offer to take part in special events to gain extra exposure eg give a speech.