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Marketing with Your Database
2. Your Marketing Objectives
Before setting up a database you need to be clear about your marketing objectives and how you plan to achieve them.
2.1 Target hot prospects.
- Find the customers you want by picking the most promising segments of your market.
- Decide what you are looking for. Work out what characteristics the individual customers and prospects within this segment have in common. You can then identify customers' needs and develop offers to meet them.
2.2 Communicate at the right times.
- Schedule and track activities to ensure the right frequency and type of contact for each group of customers and prospects.
2.3 Monitor progress.
- Generate reports to show conversion rates by market segment and by activity.
- Identify unrecognised opportunities by comparing one group with another.
Labels: Increase Sales, Marketing
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