Planning Successful Exhibitions

Ready, Steady Show Time

During Show...

• Observe competitors and see what works for them. Conduct "mystery shopping" if you can.
• Give staff time to visit the other exhibitors but watch out for poaching!
• Have daily meetings with staff and unwind sessions at the end of each day or every other day. No hangovers!
• Check after-show party arrangements.
• Take lots of photos with that digital camera.
• Reserve next year's space.
• Make arrangements for booth dismantle and shipping.
• Ensure lead forms are shipped back to the office daily for processing following your defined enquiry process.