Planning Successful Exhibitions

Ready, Steady Show Time

4 Months To Go...

• Select staff for show and support staff back at base.
• Determine travel arrangements, make hotel reservations.
• Determine exhibit needs: refurbishments, tissues, fresh wipes, storage, essential spares.
• Choose display products and reserve them.
• Plan enquiry-processing procedures. Consider data capture, main & and alternatives, security & backup - those leads are valuable!
• Develop floor plan for exhibit.
• Communicate with primary suppliers (visual décor / exhibit house, shipping / logistics, installation/dismantle, after-show party) regarding services needed and dates. If you are going for a theme or set make sure the designer understands your product display requirements.
• Get an estimate on costs. (Remember to keep you budget spreadsheet updated.)
• Finalize new exhibit design. Coordinate theme with show-related advertising design (including website). Consider promotional gifts.
• Carry out show-related advertising.