Planning Successful Exhibitions

Ready, Steady Show Time

2 Months To Go...

• Preview new portable display / exhibit décor / theme. Request any modifications - keep to a minimum. Take lots of photographs.
• Consider having literature designed specifically coordinated to the theme of the exhibit.
• Complete graphics art / copy. Order product literature.
• Order staff badges. Consider web address and / or email address on the badges
• Update and liaise with other departments sharing the stand / booth.
• Finalise enquiry-processing procedures. Create and order lead forms.
• Prepare orders for: shipping / storage, electrical, after-show party, promotional gifts, floral, etc.
• Follow up on all promotions, making sure everything is ready to ship by target date.
• Prepare packs for the pressroom and stand / booth.
• Check with staff on hotel reservations and travel arrangements.
• Develop briefing pack for booth and back-office support staff, include web and email addresses.
• Schedule training for staff at show and back-office support staff.
• Send reminder to upper management about briefing meetings (in office and at show); include agenda.