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Article Index
Planning Your Marketing
Basic Marketing Objectives
The Market
SWOT Analysis
Marketing Audit
Your Marketing Strategy
Marketing Action Plan
Sales and Profit Forecasts
Measure Marketing Success
Page 1 of 9

Planning Your Marketing

Successful businesses focus on getting the basics of marketing right.

Marketing is based on identifying and satisfying customers' needs - profitably. It encompasses market research, pricing, promotion, distribution, selling, customer care, and much more.

This briefing will help you plan and monitor your marketing. It covers:

  • The basic objectives of all marketing.
  • Reviewing your market.
  • Creating a marketing strategy.
  • Setting out your marketing action plan.
BHP Infosolutions

Labels: Marketing
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