Planning Your Marketing

Successful businesses focus on getting the basics of marketing right.

Marketing is based on identifying and satisfying customers' needs - profitably. It encompasses market research, pricing, promotion, distribution, selling, customer care, and much more.

This briefing will help you plan and monitor your marketing. It covers:

• The basic objectives of all marketing.
• Reviewing your market.
• Creating a marketing strategy.
• Setting out your marketing action plan.