|Checking Your Prices|
7.1 Analyse the impact on profits of any proposed price change before you make it.
7.2 Explain to your customers why you are increasing prices.
7.3 You can try to hide price increases. For example:
7.4 A good relationship with customers can help to improve their perception of the value of your product and the risk of trying alternatives.
7.5 Increase prices when demand is high.
The price of paint will increase as we move towards spring and people start to think about redecorating.