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Monday, 01 December 2008
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Product Development
Can design help improve my production process?
How can I build and manage my brand?
How can I encourage creativity in my business?
How can I gauge the success of design in any given project?
How can I tell if the quotes that I've received from designers are good value? Can someone advise me?
How can design make my project more effective?
How do I brief a designer?
How does a design project fit into the business process?
How should I go about choosing a particular designer for the work that I need doing?
I've had a good idea but how do I protect it if I'm going to show it to other people?
I've had a good idea, but how do I get it to market?
Is there a directory of all the different types of designers, which I can use to select a designer for my project?
Is there design software available that can help me make my own designs better?
What are trademarks for and where can I go for advice about them?
What role does design play in marketing my new product/service and who should I speak to about it?
Where can I get advice and help designing my logo and company image?
Who can I speak to about turning my idea into a working model/prototype?

Product Development

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How should I go about choosing a particular designer for the work that I need doing?

Selecting the right designer for your project is key to a successful outcome for the project. The selection process should be thoroughly researched and considered carefully. Follow this process:

  • prepare a brief
  • draw up a shortlist of designers
  • assess proposals
  • agree terms

For detailed advice on these different aspects of choosing a designer, see our Choosing a Designer and Briefing a Designer .

You can use design to improve your business through the products and services you offer, and you can double its effectiveness by planning for and using design strategically. By thinking the big design picture, rather than focussing on one single product or service, you can link together all of the parts of your company that benefit from design and create a powerful business response that is irresistible to your customers.

This article based on Crown Copyright © 2002


 
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